Food Products, Consumer Products, Service Providers

The Woolworths Quality Assurance (WQA) Standard represents benchmarking of the Woolworths Quality program against global product safety standards and international retailing best practice.

The WQA Standard applies to vendors supplying fresh food products and both Woolworths branded food and consumer products. This encompasses Australia, New Zealand and international supply.

We provide you with strategic and technical support on WQA certification matters. We partner with you to improve results in business performance, achieve efficient and consistent compliance, reduce risks and align management systems and strategies to achieve certification. We work closely with you developing and implementing your WQA programme that enables you to boost your stakeholder and consumer confidence.
Woolworths Quality Assurance (WQA)

  The WQA Standard Pathway (including GAP Audit)    WQA Standard Pathway (excluding GAP Audit)
Where are you on the WQA Certification journey?

Whether you’re new to WQA or looking to take your expertise further, add into your high intention our sincere effort, intelligent direction and skilful execution.

We offer packages that can be customized to your business needs. We will custom design WQA package for you to remove the complexity of getting you where you want to be – whatever your starting point.
Getting Started

Contract AverSafe to discover the best way to begin your WQA food safety management journey and understand why WQA is good for your business. We will research and document an effective WQA programme for you based on your specific processes, your objectives and your human and material resources .


With AverSafe discover the best way to implement WQA into your business. We will work closely with you, sharing management system knowledge, establishing an implementation team to get best results, mapping out roles, responsibilities and timescales and engaging the whole business with training and good internal communication.


Engage Averafe to organize independent assessment of your system and help gain certification. We can assist with gap analysis to make sure the system you have written complies with standard and covers all your business processes. We can facilitate your third party audit and also assist with clearance of non-conformances raised at the audit.


Now that you are WQA certified, let AverSafe maintain the standard with constant attention and continual improvements. We will ensure that not only you stay compliant but are continually driving performance improvements. We can assist you with your internal audits, performance management, process improvement initiatives and much more.

The work that we have completed allows us to position ourselves as experts in the business.
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